FOUHSE CERTIFIED: SANE!

I was lucky enough to be invited to participate in a Photography/Poetics experiment conducted
by Stanford University.

The experiment was conducted by the Stanford Photographic Otiose Opinion Foundation. S.P.O.O.F.
had heard about my theories of the relationship between Poetry and Photographs and were anxious
to hook me up to their Photo/Poetics Neuralizer to see what would happen, what could be proved.

Here’s some pix of me attached to the S.P.O.O.F. Neuralizer….it’s not as comfortable as it looks since
some of the wires are actually inserted right into the brain. I still have a headache from the deal so I’ll
only touch on one image/opinion/result from the experiment.
IMG_0038.jpgIMG_0035.jpg

I maintain that photographs and poems are closely related. Both rely on the reading and reaction
of the audience, sometimes their meanings are obfuscated by the talent (or lack of talent) of their
creator….but it’s possible to build in signifiers, hints and signposts to guide the people studying
the Poem or the Photograph towards the meaning(s) the author intends. Usually the viewer can’t
actually verbalize the built-in meaning but it’s there none the less.

A case in point is the image below. The fellow is Dan Goldberg, the C.E.O. of Telesat Canada.
This is a firm that puts satellites into space and then rents their bandwidth to other companies.
The image was set up to reflect those facts, whether you see it or not……he’s sitting on a wave
in front of a black void. How obvious can you get? I maintain that the image effectively recreates,
in the dude’s front lobby no less, the kind of business he’s in.

Dan Goldberg-  065.jpg

Here’s where the S.P.O.O.F. Neuralizer came in. I was hooked up and questioned about this image.
After much poking/prodding/pontificating/posturing the folks at S.P.O.O.F have declared me SANE!
That, in fact, there is a meaning to this editorial portrait of a C.E.O. That I’m not making this shit up.

Thank you, thank you very much.

EEK! A GEEK

Anybody who knows me or reads this blog knows I’m not really a geek.

A goof, but not a geek.

Sure, I appreciate a beautiful tool (Hasselblad) as much as the next guy.
Photoshop is swell but I’m not too interested in learning all it’s bells and
whistles. Mostly I like taking and editing photographs.

A few months ago I bought the Apple program APERTURE. It’s a photo editing
program that (if you ask me) is amazing. Since I’ve been loading my images into
it at shoots and using it for editing and post-production back at the studio I’ve saved
hours of time. APERTURE’s just that well thought out.

Here are some screen captures outlining the edit of a job I shot last week for Westjet.
The person is Veronique Rivest, she just won “Best Sommelier in Canada” and is about
to go and represent us in the big international sommelier taste-off in Spain.

Picture 1.png
Here are the images that I’m going to edit. In Aperture you can toggle
thru the images, assign ratings and sort by those ratings.

Picture 3.png
This task is easy because you can compare images side by side. There’s
a loup tool that allows you to see images at 100% to check details.

Picture 4.png
Here is a rough edit. 124 images down to 31.

Picture 5.png
Now come the hard dicisions. It’s possible to compare up to 8 images
at once.

Picture 6.png
Here are the selects. Nine images. I’ll fix these up a little bit and send
them to the client.

Picture 11.png
Aperture works with RAW files. There’s a toolbar that allows you to
adjust all the things you can adjust in Photoshop CameraRAW but,
since this is an Apple program the desktop looks way kooler. Plus,
after a whole bunch of testing I’ve discovered that I prefer the way
Aperture adjusts the files.

Picture 12.png
A crop is put on the select and there you go……..

Picture 14.png

In Aperture you can export the images in a whole bunch of different
resolutions. You just choose and push a button. I’ll export the nine
selects as medium-sized JPEGs and send them to my client. They’ll have
a look and tell me which one(s) they’d like sent full size. Then I’ll go back
to this project, finesse the post production of their choice a bit more and
export the file as a full-sized, FINAL, tiff and send it along………..

There are a bunch of other things Aperture does really well, too. But I’m
not a geek so I won’t bore you with all those details.